The Start of My Journey

Gabriel Boccuni is an artist born in Southern Italy who arrived in London in 2012, just as the Olympic flame lit up the city. After graduating in Animation  (2017) and fulfilling my dream of being part of UAL, I finally brought movement to the sketches that had lived on paper since childhood. I joined the Colbert studio (2018) in Shoreditch, entering the world of contemporary art, luxury, and international creativity. That chapter opened the door to the industry and marked the beginning of a journey where imagination became method and vision started to take real form. I knew where I needed to be — in West London, where the stakes were high and the stories were worth telling. I went door to door in Chelsea and Kensington. Literally. I pitched to clinics, salons, and fashion studios. I designed, directed, built brand identities, and created visual content that spread fast, before it was even called viral. I developed beauty products from concept to packaging, crafted brands for doctors and aestheticians, and worked just steps away from the core of London’s luxury scene. Some days I was sketching packaging designs. Other days, I was walking up to Abbey Road, chasing ideas, knocking on doors, meeting strangers, looking for stories worth turning into design. I sat with couture designers in cafés, building identities between espressos and fabric swatches. In 2019, I had the opportunity to design the visual identity for Agadir Fashion Week, bringing a Mediterranean voice to an international stage. Those early years were driven by instinct, ambition, and a certain creative urgency. Every brand I worked with started to grow. Every project became sharper. And that was just the beginning.

East London. London Fields. The air was dense with ink, metal, sweat, and unfinished ideas. This wasn’t a polished studio reel. It was movement with intention. Every cut was deliberate, every sequence tighter, cleaner, more precise. In Hackney I was hands-on, designing brands by day, filming Afrobeat sessions by night, shooting by the canals and capturing moments that felt urgent. Budgets were limited, but the work was full of energy, clarity, and drive. I created designs for microbreweries, scribbled concepts on receipts, drafted labels between espressos and conversations that mattered. The city moved and I moved with it. Clients became larger. Expectations rose. I stayed focused. Every transition in that reel was a choice. Every frame a part of a bigger language. It wasn’t motion for the sake of style. It was rhythm made visual, identity in motion, chaos brought into order. That reel didn’t show potential. It reflected transformation. Frame after frame. Step by step.
If 2019 was the spark, 2020 was the flame. Brighter, more focused, and more intentional. This reel follows the same visual rhythm but with sharper technique, smoother motion, and tighter storytelling. Clients grew. Briefs became more complex. Each project turned into a chance to direct with precision rather than simply design. Editorial spreads, product campaigns, large-scale launches. I began shaping visual narratives with clarity and consistency. Every transition became a conscious choice, every sequence a building block in a larger system. The boundary between art and commercial design faded, replaced by a seamless blend of expression and execution. It was no longer about decoration, but direction. About crafting visual experiences that resonate through movement. This reel reflects what happens when the volume rises and the pace accelerates. It captures what becomes real when everything aligns.